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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley & Sons, c2003.Description: xviii, 206 p. ; 24 cmISBN:
  • 0471268674 (alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .K63127 2003
Online resources:
Item type: Book
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Holdings
Current library Call number Status Barcode
Martha's Vineyard High School Library 658.8/KOTLER (Browse shelf(Opens below)) Available 39844400054041

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

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