Advertising./ by Julian Petley.
Material type:
TextSeries: (Media wise)Publication details: Shropshire, England: Discovery Books Ltd.; Edition: Description: 64 p.; PhotographsISBN: Subject(s): -- -- | | Advertising -- Vocational Guidance -- --DDC classification: 659.1/PET LOC classification:
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Martha's Vineyard High School Library | 659.1/PET (Browse shelf(Opens below)) | Available | 39844400110264 |
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| 658.8/SWA See you on the internet : building your small business with digital marketing / | 658.827/HANLON Primal branding : create zealots for your brand, your company, and your future / | 658/TAPSCOTT Wikinomics : | 659.1/PET Advertising./ | 659.2/TYE The father of spin : | 659/RIES The fall of advertising and the rise of PR / | 659.1/GRAYDON Made you look : how advertising works and why you should know / |
Describes an advertising campaign from planning to completion and profiles various jobs in advertising, such as account executive, director, media planner, and production assistant.
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