Guerrilla marketing in 30 days / Jay Conrad Levinson and Al Lautenslager.

By: Levinson, Jay ConradContributor(s): Lautenslager, AlMaterial type: TextTextPublication details: [Irvine Calif.] : Entrepreneur Media, c2005Description: xv, 272 p. ; 24 cmISBN: 1932531297Other title: Guerrilla marketing in thirty daysSubject(s): Marketing | AdvertisingDDC classification: 658.8 LOC classification: HF5415 | .L4766 2005Online resources: Publisher description | Contributor biographical information
Contents:
The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.
Item type: Book
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Includes index.

The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantage and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calender -- Other marketing: speaking, coupons, and contests -- Online marketing, part l -- Online marketing, part II -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/ new markets/ new income streams/ new products -- New plan, the next 30 days and beyond.

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