The fall of advertising and the rise of PR / Al Ries and Laura Ries.
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TextPublication details: New York : HarperBusiness, 2002Description: xxi, 295 p. : ill. ; 22 cmISBN: 0060081988 (acidfree paper)Subject(s): Advertising | Brand name products | Public relationsDDC classification: 659 LOC classification: HF5823 | .R642 2002Online resources: Publisher description
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Martha's Vineyard High School Library | 659/RIES (Browse shelf(Opens below)) | Available | 39844400054058 |
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| 658/TAPSCOTT Wikinomics : | 659.1/PET Advertising./ | 659.2/TYE The father of spin : | 659/RIES The fall of advertising and the rise of PR / | 659.1/GRAYDON Made you look : how advertising works and why you should know / | 659.1/GRAYDON Made you look : how advertising works and why you should know / | 659.1/RIE Positioning : the battle for your mind / |
Includes index.
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