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Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler.

By: Kotler, Philip Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2003Description: xviii, 206 p. ; 24 cmISBN: 0471268674 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .K63127 2003Online resources: Contributor biographical information | Publisher description | Table of contents

Item type: Book

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Holdings
Current library	Call number	Status	Date due	Barcode
Martha's Vineyard High School Library	658.8/KOTLER (Browse shelf(Opens below))	Available		39844400054041

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Previous	658.4/SIN Start with why :	658.4/WAR See, solve, scale : how anyone can turn an unsolved problem into a breakthrough success /	658.421/FAD Build : an unorthodox guide to making things worth making /	658.8/KOTLER Marketing insights from A to Z : 80 concepts every manager needs to know /	658.8/MARKETING Guerrilla marketing in 30 days /	658.8/SWA See you on the internet : building your small business with digital marketing /	658.827/HANLON Primal branding : create zealots for your brand, your company, and your future /	Next

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

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