Pour your heart into it : how Starbucks built a company one cup at a time / Howard Schultz and Dori Jones Yang.
Material type: TextPublication details: New York, NY : Hyperion, 1997Edition: 1st edDescription: vii, 351 pages ; 24 cmISBN: 0786863153; 9780786863150; 0786883561; 9780786883561; 0786863978; 9780786863976Other title: How Starbucks built a company one cup at a timeSubject(s): Schultz, Howard | Starbucks Coffee Company | Restaurateurs -- United States -- HistoryGenre/Form: History. | Biographies. | History. DDC classification: 647.95/73092 | B LOC classification: TX910.5.S33 | A3 1997Current library | Call number | Status | Date due | Barcode |
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Martha's Vineyard High School Library | 338.76/SCHULTZ (Browse shelf(Opens below)) | Available | 39844400060964 |
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338.709/O'HARA Centuries of success : lessons from the world's most enduring family businesses / | 338.7/219 The star and the laurel : | 338.76/RODDICK Business as unusual / | 338.76/SCHULTZ Pour your heart into it : how Starbucks built a company one cup at a time / | 338.761/FER The story of Microsoft / | 338.761/SON The story of Sony / | 338.7629/BOE The story of Boeing / |
Includes index.
pt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins -- A strong legacy makes you sustainable for the future -- To Italians, espresso is like an aria -- "Luck is the residue of design" -- Naysayers never build a great enterprise -- The imprinting of the company's values -- pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes -- If it captures your imagination, it will captivate others -- People are not a line item : Starbucks mission statement -- A hundred-story building first needs a strong foundation -- Don't be threatened by people smarter than you -- The value of dogmatism and flexibility -- pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value -- As long as you're reinventing, how about reinventing yourself? -- Don't let the entrepreneur get in the way of the enterprising spirit -- Seek to renew yourself even when you're hitting home runs -- Crisis of prices, crisis of values -- The best way to build a brand is one person at a time -- Twenty million new customers are worth taking a risk for -- You can grow big and stay small -- How socially responsible can a company be? -- How not to be a cookie-cutter chain -- When they tell you to focus, don't get myopic -- Lead with your heart.
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
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