Wikinomics : how mass collaboration changes everything / Don Tapscott and Anthony D. Williams.
Material type:
TextPublication details: New York : Portfolio, 2008Edition: Expanded edDescription: xii, 351 p. ; 24 cmISBN: 9781591841937; 1591841933Subject(s): Business networks | Creative ability in businessDDC classification: 658/.046 LOC classification: HD69.S8 | T37 2008HD69.S8 | T37 2008
Contents:
Summary: Examines the move toward large-scale collaboration in business, discussing the creative participation of consumers in industry and the role of the Internet in this transformation, noting developments such as MySpace, YouTube, and Flickr.
Wikinomics -- The perfect storm -- The peer pioneers -- Ideagoras -- The prosumers -- The new Alexandrians -- Platforms for participation -- The global plant floor -- The Wiki workplace -- Collaborative minds -- Enterprise 2.0.
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| Martha's Vineyard High School Library | 658/TAPSCOTT (Browse shelf(Opens below)) | Available | Donated by Chris Connors | 39844500013715 |
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| 658.8/MARKETING Guerrilla marketing in 30 days / | 658.8/SWA See you on the internet : building your small business with digital marketing / | 658.827/HANLON Primal branding : create zealots for your brand, your company, and your future / | 658/TAPSCOTT Wikinomics : | 659.1/PET Advertising./ | 659.2/TYE The father of spin : | 659/RIES The fall of advertising and the rise of PR / |
Includes bibliographical references (p. [321]-340) and index.
Wikinomics -- The perfect storm -- The peer pioneers -- Ideagoras -- The prosumers -- The new Alexandrians -- Platforms for participation -- The global plant floor -- The Wiki workplace -- Collaborative minds -- Enterprise 2.0.
Examines the move toward large-scale collaboration in business, discussing the creative participation of consumers in industry and the role of the Internet in this transformation, noting developments such as MySpace, YouTube, and Flickr.
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