The father of spin : Edward L. Bernays & the birth of public relations / Larry Tye.
Material type:
TextPublication details: New York : Crown Publishers, 1998Edition: 1st edDescription: xi, 306 p., [16] p. of plates : ill. ; 24 cmISBN: 0517704358 (alk. paper)Other title: Edward L. Bernays & the birth of public relations | Edward L. Bernays and the birth of public relationsSubject(s): Bernays, Edward L., 1891- | Public relations consultants -- United States -- Biography | Public relations -- United States -- History -- 20th centuryLOC classification: HM263 | .T94 1998
Contents:
ch. 1. Starting with symbols -- ch. 2. Lighting up America -- ch. 3. Big think -- ch. 4. Setting the spin -- ch. 5. Rationale for a profession -- ch. 6. Getting personal -- ch. 7. At the office -- ch. 8. Going to war -- ch. 9. Uncle Sigi -- ch. 10. Cambridge years -- ch. 11. One last ride -- ch. 12. Question of paternity.
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| Martha's Vineyard High School Library | 659.2/TYE (Browse shelf(Opens below)) | Available | Donated by W. Dean Eastman | 39844500016452 |
ch. 1. Starting with symbols -- ch. 2. Lighting up America -- ch. 3. Big think -- ch. 4. Setting the spin -- ch. 5. Rationale for a profession -- ch. 6. Getting personal -- ch. 7. At the office -- ch. 8. Going to war -- ch. 9. Uncle Sigi -- ch. 10. Cambridge years -- ch. 11. One last ride -- ch. 12. Question of paternity.
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