The people's tycoon : Henry Ford and the American century / Steven Watts
Material type:
TextEdition: First Ventage Books editionDescription: xv, 614 pages, 16 unnumbered pages of plates : illustrations, portraits ; 21 cmISBN: 0375707255 (pbk.) :; 9780375707254 (pbk.)Subject(s): Ford, Henry, 1863-1947 | Industrialists -- United States -- Biography | Automobile industry and trade -- United States -- History | Mass production -- United States -- HistoryGenre/Form: Biographies. DDC classification: 338.762920973 LOC classification: HD9710.U52 | F6684 2006
Contents:
Summary: Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description
Prologue: the legend of Henry Ford -- pt. 1. The road to fame. Farm boy ; Machinist ; Inventor ; Businessman ; Celebrity ; Entrepreneur -- pt. 2. The miracle maker. Consumer ; Producer ; Folk hero ; Reformer ; Victorian ; Politician -- pt. 3. The Flivver king. Legend ; Visionary ; Moralist ; Positive thinker ; Emperor ; Father ; Bigot -- pt. 4. The long twilight. Antiquarian ; Individualist ; Despot ; Dabbler ; Educator ; Figurehead -- Epilogue: the sage of dearborn
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Martha's Vineyard High School Library | 921/FOR (Browse shelf(Opens below)) | Checked out | 12/04/2023 | 39844400093460 |
Browsing Martha's Vineyard High School Library shelves Close shelf browser (Hides shelf browser)
| 921/FLAUBERT Flaubert : a biography / | 921 FLO His name is George Floyd : one man's life and the struggle for racial justice / | 921/FOR My life and work / | 921/FOR The people's tycoon : | 921/FRA The diary of a young girl / | 921/FRA Anne Frank : | 921/FRA Anne Frank : |
Includes bibliographical references (pages 539-592) and index
Prologue: the legend of Henry Ford -- pt. 1. The road to fame. Farm boy ; Machinist ; Inventor ; Businessman ; Celebrity ; Entrepreneur -- pt. 2. The miracle maker. Consumer ; Producer ; Folk hero ; Reformer ; Victorian ; Politician -- pt. 3. The Flivver king. Legend ; Visionary ; Moralist ; Positive thinker ; Emperor ; Father ; Bigot -- pt. 4. The long twilight. Antiquarian ; Individualist ; Despot ; Dabbler ; Educator ; Figurehead -- Epilogue: the sage of dearborn
Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description
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