Includes index.

What's passion got to do with it? -- Ask yourself, what's the big idea? -- Get a telescope, a wide-angle lens, and a microscope -- Teach so you can learn -- All dressed up and ready to grow -- Quality is everyday -- Build an A-team -- So the pie isn't perfect? Cut it into wedges -- Take risks, not chances -- Make it beautiful.

"Looking back on her own experiences, Martha offers ten essential rules for success. From discovering what you love to do, to defining the Big Idea that will inspire you as well as your customers, to considering the difference between a worthwhile risk and a foolish chance, Martha's rules are aimed at helping readers recognize their own entrepreneurial instincts and channel their interests and skills into starting or building a business, The rules will also benefit enterprising employees or managers who want to apply Martha's energizing approach in a corporate setting to increase innovation and maintain a competitive edge."--BOOK JACKET.