Includes bibliographical references (p. 425-486) and index.

Introduction: the food industry and "eat more". Undermining dietary advice. From "eat more" to "eat less," 1900-1990 -- Politics versus science: opposing the food pyramid, 1991-1992 -- "Deconstructing" dietary advice -- Working the system. Influencing government: food lobbies and lobbyists -- Co-opting nutrition professionals -- Winning friends, disarming critics -- Playing hardball: legal and not -- Exploiting kids, corrupting schools. Starting early: underage consumers -- Pushing soft drinks: "pouring rights" -- Deregulating dietary supplements. Science versus supplements: "a gulf of mutual incomprehension" -- Making health claims legal: the supplement industry's war with the FDA -- Deregulation and its consequences -- Inventing techno-foods. Go forth and fortify -- Beyond fortification: making foods functional -- Selling the ultimate techno-food: olestra.