Branded : the buying and selling of teenagers /
Quart, Alissa.
Branded : the buying and selling of teenagers / Alissa Quart. - New York : Basic Books, 2004. - xviii, 247 p. : port. ; 21 cm.
Originally published in 2003 by Perseus Pub. Co. Includes index.
Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.
0738208620 (pbk.) 9780738208626 (pbk.)
Branding (Marketing)
Teenage consumers.
Consumer behavior.
Consumers' preferences.
HF5415.33.U6 / Q37 2004
Branded : the buying and selling of teenagers / Alissa Quart. - New York : Basic Books, 2004. - xviii, 247 p. : port. ; 21 cm.
Originally published in 2003 by Perseus Pub. Co. Includes index.
Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.
0738208620 (pbk.) 9780738208626 (pbk.)
Branding (Marketing)
Teenage consumers.
Consumer behavior.
Consumers' preferences.
HF5415.33.U6 / Q37 2004