New and improved :
Tedlow, Richard S.
New and improved : the story of mass marketing in America / Richard S. Tedlow. - New York : Basic Books, c1990. - xi, 481 p. : ill. ; 24 cm.
Includes bibliographical references (p. [441]-466) and index.
An account of American business, examining how America became a consumer society.
0465050239 9780465050239 0465050247 9780465050246
89018331
Marketing--History.--United States
Marketing--United States--Case studies.
HF5415.1 / .T44 1990
New and improved : the story of mass marketing in America / Richard S. Tedlow. - New York : Basic Books, c1990. - xi, 481 p. : ill. ; 24 cm.
Includes bibliographical references (p. [441]-466) and index.
An account of American business, examining how America became a consumer society.
0465050239 9780465050239 0465050247 9780465050246
89018331
Marketing--History.--United States
Marketing--United States--Case studies.
HF5415.1 / .T44 1990