Revenge of the tipping point : overstories, superspreaders, and the rise of social engineering /

Gladwell, Malcolm, 1963-

Revenge of the tipping point : overstories, superspreaders, and the rise of social engineering / Overstories, superspreaders, and the rise of social engineering. Malcolm Gladwell. - First edition. - xi, 352 pages : illustrations ; 21 cm.

Includes bibliographical references (pages 309-338) and index.

Introduction: The passive voice -- Part one: Three puzzles. Casper and C-Dog ; The trouble with Miami ; Poplar grove -- Part two: The social engineers. The magic third ; The mysterious case of the Harvard women's rugby team ; Mr. Index and the Marriott outbreak -- Part three: The overstory. The L.A. survivor's club ; Doing time on Maple Drive -- Part four: Conclusion. Overstories, superspreaders, and group proportions.

Revisits the world of social epidemics first explored in Gladwell's 2000 book "The tipping point," this time taking a closer look at the dark side of social engineering.

9780316575805


Social psychology.
Social engineering.
Contagion (Social psychology)
Causation.
Context effects (Psychology)
Psychology.

HM668 / .G53 2024