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The father of spin : Edward L. Bernays & the birth of public relations / Larry Tye.

By: Material type: TextTextPublication details: New York : Crown Publishers, 1998.Edition: 1st edDescription: xi, 306 p., [16] p. of plates : ill. ; 24 cmISBN:
  • 0517704358 (alk. paper)
Other title:
  • Edward L. Bernays & the birth of public relations
  • Edward L. Bernays and the birth of public relations
Subject(s): LOC classification:
  • HM263 .T94 1998
Contents:
ch. 1. Starting with symbols -- ch. 2. Lighting up America -- ch. 3. Big think -- ch. 4. Setting the spin -- ch. 5. Rationale for a profession -- ch. 6. Getting personal -- ch. 7. At the office -- ch. 8. Going to war -- ch. 9. Uncle Sigi -- ch. 10. Cambridge years -- ch. 11. One last ride -- ch. 12. Question of paternity.
Item type: Book
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Holdings
Current library Call number Status Notes Barcode
Martha's Vineyard High School Library 659.2/TYE (Browse shelf(Opens below)) Available Donated by W. Dean Eastman 39844500016452

ch. 1. Starting with symbols -- ch. 2. Lighting up America -- ch. 3. Big think -- ch. 4. Setting the spin -- ch. 5. Rationale for a profession -- ch. 6. Getting personal -- ch. 7. At the office -- ch. 8. Going to war -- ch. 9. Uncle Sigi -- ch. 10. Cambridge years -- ch. 11. One last ride -- ch. 12. Question of paternity.

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