| 000 | 04390cam a2200445 a 4500 | ||
|---|---|---|---|
| 001 | 325131975 | ||
| 003 | OCoLC | ||
| 005 | 20241029112534.0 | ||
| 008 | 090518s2009 nyu b 001 0 eng c | ||
| 010 | _a2008273863 | ||
| 020 | _a9780061854545 | ||
| 020 | _a0061854549 | ||
| 020 | _a9780061353246 | ||
| 020 | _a0061353248 | ||
| 020 | _a0007256531 | ||
| 020 |
_a9780007256532 _q(pbk.)) |
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| 035 |
_a(OCoLC)325131975 _z(OCoLC)768212383 _z(OCoLC)853311110 _z(OCoLC)966158401 _z(OCoLC)973635087 _z(OCoLC)988814574 _z(OCoLC)1003711064 _z(OCoLC)1016057967 _z(OCoLC)1035048167 _z(OCoLC)1057086527 _z(OCoLC)1107087093 _z(OCoLC)1112214667 _z(OCoLC)1127776428 _z(OCoLC)1293231785 _z(OCoLC)1296080099 |
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| 040 |
_aSA$ _beng _cSA$ _dUAT _dYDXCP _dBWX _dIAY _dNLGGC _dYLS _dCDX _dW2U _dVP@ _dNSB _dOCLCF _dOCLCQ _dCHVBK _dOCLCO _dWNC _dTCJ _dCHILD _dVTU _dQQ3 _dWYU _dIEUOL _dVNVGU _dB@L _dNZAUC _dNZTPM _dTKN _dCGP _dFO7 _dXOJ _dXZ9 _dCNCLB _dCNWPL _dSQ9 _dOCLCO |
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| 042 | _apcc | ||
| 050 | 4 |
_aBF448 _b.A75 2009 |
|
| 072 | 7 |
_aPSY _2eflch |
|
| 082 | 4 | _a153 | |
| 100 | 1 |
_aAriely, Dan _943187 |
|
| 245 | 1 | 0 |
_aPredictably irrational : _bthe hidden forces that shape our decisions / _cDan Ariely |
| 246 | 3 | _aPredictably rational | |
| 250 | _aRev. and expanded ed | ||
| 260 |
_aNew York, NY : _bHarper, _c©2009 |
||
| 300 |
_axxxii, 368 pages ; _c23 cm |
||
| 500 | _a"Originally published in 2008, in a different format, by HarperCollins Publishers."--Title page verso | ||
| 500 | _a"1st rev. and expanded ed"--Title page verso | ||
| 504 | _aIncludes bibliographical references (pages 341-353) and index | ||
| 505 | 0 | _aHow an injury led me to irrationality and to the research described here -- Truth about relativity: why everything is relative, even when it shouldn't be -- Fallacy of supply and demand: why the price of pearls, and everything else, is up in the air -- Cost of zero cost: why we often pay too much when we pay nothing -- Cost of social norms: why we are happy to do things, but not when we are paid to do them --Influence of arousal: why hot is much hotter than we realize -- Problem of procrastination and self-control: why we can't make ourselves do what we want to do -- High price of ownership: why we overvalue what we have -- Keeping doors open: why options distract us from our main objective -- Effect of expectations: why the mind gets what it expects -- Power of price: why a 50-cent aspirin can do what a penny aspirin can't -- Context of our character, part 1: why we are dishonest, and what we can do about it -- Context of our character, part 2: why dealing with cash makes us more honest -- Beer and free lunches: what is behavioral economics, and where are the free lunches? -- Bonus material added for the revised and expanded edition: reflections and anecdotes about some of the chapters -- Thoughts about the subprime mortgage crisis and its consequences | |
| 520 | _aThis evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. In a series of illuminating, often surprising experiments, the author, a MIT behavioral economist, refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience withgroundbreaking research, he explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. Not only do we make astonishingly simple mistakes every day, but we make the same types of mistakes, he discovers. We consistently overpay, underestimate, and procrastinate. We fail to understand the profound effects of our emotions on what we want, and we overvalue what we already own. Yet these misguided behaviors are neither random nor senseless. They are systematic and predictable, making us predictably irrational. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, he explains how to break through these systematic patterns of thought to make better decisions. This book offers ways to change the way we interact with the world one small decision at a time | ||
| 650 | 0 | _aDecision making | |
| 650 | 0 |
_aEconomics _xPsychological aspects |
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| 650 | 0 | _aConsumer behavior | |
| 650 | 2 | _aDecision Making | |
| 655 | 7 |
_aJudgment. _2lcgft _932263 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c128949 _d128949 |
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