000			03676nam a2200289 4500
001			94601
003			EOS.Web
005			20260518171908.0
008			200211s eng d
020			_a9781620905494
020			_a9781400069286
020			_a9780812981605 _q(paperback)
040			_cMAVR
050		0	_a158.1 DUH
100	1		_aDuhigg, Charles _eauthor. _925337.
245	1	4	_aThe power of habit : _bwhy we do what we do in life and business / _cCharles Duhigg.
260			_aNew York : _bRandom House _c2012.
300			_axx, 371 p. : ill., index : pb.
300			_a371 p., hb.
500			_aIdentifies the neurological processes behind behaviors, explains how self-control and success are largely driven by habits, and shares scientifically-based guidelines for achieving personal goals and overall well-being by adjusting specific habits.
500			_aA young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern--and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees--how they approach worker safety--and soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In "The Power of Habit, "award-winning "New York Times" business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. At its core, "The Power of Habit" contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren't destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
650		0	_aChange (Psychology) _913286.
650		0	_aHABIT _913289.
650		0	_aHABIT - SOCIAL ASPECTS _925338.
907			_a.b479501889
942			_2ddc _cBK
999			_c129599 _d129599