Originally published in 2003 by Perseus Pub. Co.

Includes index.

Branded -- From the mall to the fall : the teen consultants -- Peer-to-peer marketing -- The Golden Marbles : inside a marketing conference -- The great tween marketing machine -- Cinema of the in-crowd -- More than a (video) game -- Body branding : cosmetic surgery -- X-large and x-small -- Logo U -- Almost famous : the teen literary sensations -- Unbranded -- DIY kids -- Schools for sale.