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New and improved : the story of mass marketing in America / Richard S. Tedlow.

By: Material type: TextTextPublication details: New York : Basic Books, c1990.Description: xi, 481 p. : ill. ; 24 cmISBN:
  • 0465050239
  • 9780465050239
  • 0465050247
  • 9780465050246
Subject(s): Additional physical formats: Online version:: New and improved.LOC classification:
  • HF5415.1 .T44 1990
Summary: An account of American business, examining how America became a consumer society.
Item type: Book
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Holdings
Current library Call number Status Notes Barcode
Martha's Vineyard High School Library 381/TEDLOW (Browse shelf(Opens below)) Available Donated by W. Dean Eastman 39844500015678

Includes bibliographical references (p. [441]-466) and index.

An account of American business, examining how America became a consumer society.

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